By Lisa Johnston
New products on display at the American International Toy Fair, held in N
GREENWOOD, MISS. — Premium majap maker Viking Range has a new Midwest distributor.
In the latest of a recent series of distribution realignments, Viking Range Distribution Midwest will distribute Viking’s product lines in Illinois, Wisconsin, Minnesota, eastern Missouri, eastern Iowa and the eastern Dakotas.
The region was previously served by LV Distributes (LVD), headquartered in Bensenville, Ill. LVD will continue to serve as the Viking parts distributor and an authorized Viking service company in these markets.
“We are reassigning the distribution of Viking products in the Midwest in order to sharpen our focus on better serving Viking dealers and consumers in this territory,” said Brian Waldrop, Viking executive VP and chief financial officer. “We are pleased that LVD will remain our service and parts distribution partner in the Midwest and will also serve as our Viking warehousing facility in that region. The strong team we have put in place at Viking Distribution Midwest will continue to strengthen the Viking business and dealer support in this area as we move forward.”
Rusty Gibson, Viking sales and service VP, is overseeing this transition. Said Gibson: “We look forward to working directly with our dealers throughout the Midwest to improve the Viking presence in their showrooms as we prepare to launch many exciting new Viking products in the coming months.”
The move follows a spate of recent distribution realignments and acquisitions for Viking under the vendor’s new owner Middleby Corp. In June, the company moved its distribution in Arizona and Southern Nevada from Milestone Distributors to Viking Range, LLC Distribution Southwest. It also and created Viking Range, LLC Distribution Northwest by acquiring and merging Gateway Appliance Distributing and Kimball Distributing, and in April bought its Southern California distributor Sues, Young & Brown
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