By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Snow Lizard, Otis Technology Team For Ruggedized Line
MIAMI — Outdoor accessories supplier Snow Lizard Products announced a partnership with Otis Technology, the global leader in gun-cleaning systems, for a line of rugged smartphone cases and charging devices and mounts for smartphones and tablets.
Snow Lizard said the synergistic relationship with Otis “perfectly complements the company’s products aimed at recreational shooters, hunters, sportsmen, military personnel and law enforcement.”
After successfully securing microfunding through Kickstarter, Snow Lizard began seeking out angel investment groups to help market and distribute its flagship product, the SLXtreme case, a poly-carbonate smartphone shell with rubber grips that meets military standards for dust and water resistance.
Len Nelson, sales and marketing VP at Otis said, “For twenty-eight years, Otis has consistently brought innovation to the marketplace. We view this strategic partnership with Snow Lizard as a continuation of that spirit. This is a game-changing product line that we are proud to be associated with.”
StickNFind Tracking Stickers Debut At Brookstone
FT. LAUDERDALE, FLA. — StickNFind, a start-up supplier of coin-sized, low-energy Bluetooth stickers that can be attached to any object and tracked via smartphone app, has inked its first retail distribution deal with Brookstone.
StickNFind Stickers rolled out to Brookstone stores nationwide last week.
The stickers have a range of 150 feet, achieved with a custom designed antenna and a proprietary mixed nonabsorbent plastic casing which expands the Bluetooth technology’s reach.
The free app, available for iOS and Android devices with Bluetooth 4.0, features a radarscreen interface that can track up to 20 objects. Its virtual leash feature allows a user to set a distance limit for each device and receive an alert when the object exceeds that range.
StickNFind stickers retail for $49.99 a pair.
Keystone Eco Adds Submersable iPhone 5 Case
SUNRISE FLA. — Keystone Eco is shipping a new iPhone 5 case that allows the phone to be submerged waterproof in more than 6 feet of water.
The SlimLine polycarbonate waterproof case has a clear PET touchscreen allowing full functionality and access to all buttons, even while submerged.
The slimmed down case, just slightly over a half inch thick, comes in five colors, fuchsia, lime, blue, black and white, and features one-piece, one-click installation unlike many other waterproof cases on the market that are modular.
It also features a rubber outer ring for impact protection and an adjustable wrist strap. It is IPX8 certified for dust and shock resistance.
It retails for a suggested $49.99.
A model for the iPhone 4S is also available in black or white.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.