By Lisa Johnston
New products on display at the American International Toy Fair, held in N
SAN DIEGO – Appliances are on the upswing at Conn’s and Fry’s, two major multiregionals that are growing their majap businesses and, in the case of Conn’s, opening up new stores and markets.
That fact hasn’t been lost on LG and Samsung product managers, observed Christine Boersing, home appliance analyst for market research firm Gap Intelligence, who has tracked their ad spend at the big-box chains for the previous two months.
LG, whose ad share was as high as 60 percent in mid-August, was the biggest spender across all brands and product categories, followed by Samsung, which peaked at just under 40 percent in mid- September.
GE’s biggest marketing push came in the first week of September, matching Samsung’s 23 percent ad share, while fourth-place Whirlpool peaked during the last week of the month with a 12 percent share of Conn’s and Fry’s print programs.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.