By Lisa Johnston
New products on display at the American International Toy Fair, held in N
VISTA, CALIF. — BOOM Movement unveiled its second portable Bluetooth speaker last week, known as the Swimmer.
The shock-resistant Swimmer, which carries a $59.99 suggested retail, uses Bluetooth 4.0 and features a flexible “tail” that enables consumers to hang, wrap or hook the device. The tail can also be swapped out for a suction cup, which is designed to help emphasize the music’s bass when the speaker reverberates against the attached surface.
The Swimmer is constructed of rubberized silicone and is said to be rated IPX Level 7 for waterproofing, which means it can be submerged in 3 feet of water for 30 minutes, the company said. It has a 1-inch by 1.75-inch full-range driver. Frequency response is listed at 120Hz to 20kHz with 92 dB max output SPL.
Battery life for lithium-ion battery is listed at eight hours of playback at maximum volume, or 16 hours of playback at half volume. It takes two hours to reach a full charge, according to BOOM.
The Swimmer will come in gray/teal, blue/gray, teal/ gray, red/gray and white/blue color combinations. A USB charging cable and an audio cable for use with non- Bluetooth 3.5mm devices are included, and the Swimmer does have external volume controls.
BOOM (which stands for Born On Original Motives) is a division of DEI Holdings. The brand introduced its first portable Bluetooth speaker, the Urchin, in November 2012.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.