By Lisa Johnston
New products on display at the American International Toy Fair, held in N
ANAHEIM, CALIF. – BrandSource today announced a new division dedicated to outdoor furniture and appliances.
Called OutdoorSource, the division will make available to BrandSource members products ranging from barbecues to generators.
“The OutdoorSource division was created to help members compete with big-box stores by offering a compelling and affordable assortment of outdoor products,” said Bob Lawrence, BrandSource CEO. “More importantly, this new division increases our overall volume, making us more attractive to manufacturers and translating into more supplier support and better programs for our members.”
OutdoorSource products will also be featured on the BrandSource mobile app, and it will be supported by a marking and fulfillment program that will include TV, print, and web advertising, and turnkey digital marketing promotions.
There will be no minimum order requirements for members, and CE and major appliances may be combined with these new products to meet freight requirements for up to two deliveries per week, BrandSource said.
OutdoorSource support includes a field-based district manager, inside sales and customer service teams and a full training program tailored to a member’s need.
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