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TWICE On The Scene: Micro Center

2007-10-25 00:00:00

Micro Center's latest store in Rockville, Md.
Store employees have a special area to help customers configure their own computer.
Micro Center's new format has more of a warehouse feel then their original stores.
The stores have a wide open feel.
With The Knowledge Bar the chain wanted to create an area where PC enthusiasts would hang out and it even sells candy and high-energy drinks, a staple of the hard-core gaming community.
Instead of just offering a few "how to" books, the new stores have an entire book store and reading area.
Micro Center reported notebook sales in the chain are up 30 percent so it dedicated a large section of the new format to this category.
A well of desktop PCs. Despite the industry-wide decline in popularity, Micro Center posted double digit gains in this category.
Despite its computer heritage, Micro Center has offered a large selection of LCD and plasma televisions for several years. The new stores stock about 90 SKUs.

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