Emporia Targets 1st-
Time Cellphone Users
By Joseph Palenchar On Jan 30 2012 - 5:01am
NEW YORK —
Telecom, which markets simple-to-use
cellphones for first-time phone users in 30
countries, launched its first North and South
American products at CES.
The 20-year-old cellphone supplier promotes
its devices as offering kids, senior
citizens and people of any age “the most
essential features to stay connected with
loved ones,” including a one-touch Call for
Care button with an encircled-heart symbol.
The button can be used to automatically dial
a family member, a caregiver or emergency
services. The phones also feature large,
easy-to-use buttons, an extra-loud speakerphone,
a simple interface and easy-to-read
wide high-contrast displays, the company
Emporia’s selection will be available in the
Western Hemisphere in the spring.
At International CES, the company
showed two new models. They are the EmporiaClick
flip phone and the ruggedized
EmporiaSolidplus, designed for outdoor
workers and outdoor enthusiasts.
The EmporiaClick flip phone features a
piano-lacquer finish, stainless-steel clasp,
camera with dedicated camera button, ringtones
that can be adjusted to very high volumes,
high-powered vibration motors and a
flashing LED to alert to an incoming call.
Because of its rugged design, the EmporiaSolidplus
can be kept in a backpack
or pocket or placed on a lanyard when its
owner is hiking, bicycling and the like, the
company said. The device meets military
specifications for dust, shock, vibration,
rain, humidity, altitude and extreme temperatures.
Gregory Foley, president/CEO of emporia
Telecom USA, said the phones are designed
for “millions of consumers who simply
don’t want complicated smartphones,
distracting apps or expensive data plans.”
The company will market its phones to
carriers and retailers.