Walmart Adds HP Imaging Stations
By Greg Tarr On Jun 7 2010 - 3:01am
PALO ALTO, CALIF. — Walmart
is rolling out Hewlett-Packard’s Prints
In Minutes retail publishing service in
3,600 stores across the country, according
The rollout, which is expected to be
completed by the end of the summer,
will offer Walmart customers the ability
to order high-quality photo prints
and other personalized printed merchandise
with little waiting.
In addition to photo prints, the stations
will produce calendars and greetings
cards, and will have access to images
and graphics from brands such as Nickelodeon,
Warner Bros. and Live Nation.
The Walmart rollout, along with incremental
sales in other retail venues,
will give HP a more than 300 percent
growth rate in its global retail publishing
presence this year, HP said.
Over the last year, HP has also landed
photo-publishing sales agreements
with Tesco, Rossmann, Duane Reade
and Kmart Australia.
“Our agreement with Walmart is another
milestone in HP’s drive to help retailers
transition from traditional photo
services to dynamic publishing centers,”
stated Vyomesh Joshi, HP imaging and
printing group executive VP. “With
new customer agreements with many
major global retailers, including Tesco,
Kmart Australia and now Walmart,
we’re bringing consumers new opportunities
to conveniently print both personal
and branded digital content that
is meaningful to them.”
The self-serve Prints in Minutes service
stations enable customers to order
4-inch by 6-inch, 5- by 7-inch and 8
by 10-inch photo prints, collage prints,
calendar pages and greeting cards.
Walmart selected HP to grow its
photo business following a successful
pilot of this service, which resulted in
improved customer satisfaction and the
ability to better address high-volume
photo orders, HP said.
Using the front-of-counter service,
consumers can pick up orders for prints
and creative products within minutes of
ordering or at a later time by using a secure
order storage and release feature.
The unattended system allows retailers
like Walmart to increase photo-center traffic and revenue from high-margin
products without dedicated labor,
The system employs the HP Photosmart
PM2000e Microlab printer,
with lab-quality photo output.
The service also includes HP’s
patented photo-book technology,
which delivers a “pinch-book” assembly
feature rather than a glue
system. Other products include flat
photo cards, year-on-a-page calendars
and photo CDs.
Walmart customers also can order
photo prints in a range of sizes and
photo cards at home through Snapfish
by HP, the online personal publishing
service. Customer can place orders,
send in digital image files and pickup
prints at participating Walmart stores
across the country.
The HP Instant Print Solution was
said to be attractive to the mass-merchant
chain for its environmental benefits.
HP’s dry-assembly photo books
are reusable and expandable and use no
harmful glues in the binding system,
the company said.
This holiday season, printable merchandise
will be available featuring
characters from Warner Bros., including
DC Comics Super Heroes Batman
and Superman; Hanna-Barbera favorites
Tom and Jerry and Scooby Doo;
Looney Tunes classic characters such as
Bugs Bunny and Tweety; and the Harry
Potter film series.
Additionally, through HP’s agreement
with Live Nation, Walmart will
offer customers posters and other creative
products featuring popular music artists such as the Black Eyed Peas,
Bruce Springsteen, U2, The Who, Madonna