Sony Sets Plans For Alpha Ultra-Compact Hybrid Cameras
By Greg Tarr On Mar 10 2010 - 2:35pm
ANAHEIM, CALIF. — Sony delivered
one of the biggest surprises of
this year’s 2010 PMA Show when it
revealed a new ultra-compact hybrid
camera concept that offers the versatility
and interchangeable-lens capability
of a d-SLR and the compact size of a
point-and-shoot digital camera.
Designed to go up against similar hybrids,
such as the Micro Four Thirds
cameras of Panasonic and Olympus
and Samsung’s new NX10, the new
Sony camera offers a mirror-less interchangeable-
lens system, but will use an
Exmor RAPS-C CMOS sensor instead
of Micro Four Thirds technology.
The camera will also record HD video
using the AVCHD compression format.
The new ultra-compact hybrid camera
will be part of Sony’s Alpha series of d-
SLR cameras when it ships later this year.
Sony did not offer pricing or many details
on the product that will actually ship.
Sony also showed off a concept model
of a replacement for the Alpha A700
d-SLR. Also shipping later this year,
the new d-SLR will include an Exmor
APS HD CMOS sensor and will record
HD video in AVCHD format,
making it the company’s fi rst Alpha d-
SLR with video capability.
Sony said it also plans to release new
lenses in 2010, including the Distagon
T 24mm f/2.0 ZA SSM Carl Zeiss
wide-angle lens coming soon. The
company said it will also release a Super
Telephoto 500 f/4.0 G lens.