By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Samsung brought a slate of five new digital cameras to International CES, here, seeking to leverage aggressive pricing to gain share in the hotly contested field.
All of Samsung's new cameras are PictBridge compatible.
The highest end model will be the 7-megapixel Digimax V700 for a suggested $399.99. The camera sports a 3x optical/10x digital zoom Schneider lens with a 4cm macro mode, a 2-inch LCD and an aluminum exterior. It ships this month.
The camera offers 10 scene modes, manual exposure control, shutter and aperture priority, five ISO settings, and five flash settings. The V700's movie mode captures MPEG-4 video at VGA resolution at 30 frames per second (fps). The movies and still images can be edited in-camera. The camera uses SD memory and supports the 3V Duracell CP1 lithium battery, an optional rechargeable 3V Li-Ion (SLB-1137) from Samsung or an AC adapter.
The company also made a move into the ultra-compact segment of the market with the 5-megapixel U-CA 505, measuring in at 97mm by 52mm by 25mm and retailing for a suggested $199.99.
The fixed focal lens U-CA 505 features a 5x digital zoom, 2-inch LCD, 16MB of internal memory with an SD/MMC card slot, and a “self-photo” mirror on the front of the camera for taking self portraits. Additional features include eight white-balance modes with custom settings; a VGA movie clip mode that clocks in at 24 fps; and two power sources: a rechargeable Li-Ion or the Duracell CP1.
Samsung also added two new models to its A series of midlevel digital cameras, the A5 and A7, which will join the previously announced A6. All of the cameras take SD memory cards up to 512MB.
Both new models will share a host of features including 10 scene modes, fully automatic, aperture and shutter priority, and manual shooting modes, a self-photo mirror and in-camera editing. The models boast a macro focus to 4cm and a “power movie clip” function for snapping VGA video clips at 30 fps or 15 fps and for pausing, fast-forwarding or rewinding the video in-camera.
Additional features include color effects (black-and-white, sepia and RGB), a multifunction pilot lamp which uses different color lights to communicate camera status and compatibility with five power sources: AA Alkaline, CR-V3, NiMH, a dedicated Samsung Li-Ion (SBP-1303) and an AC adapter. According to the company, the Li-Ion and NiMH batteries provide enough power for approximately 308 shots, while AA Alkaline powers up to 110 images.
The 5-megapixel A5 features a 3x optical/4x digital zoom, 16MB of internal memory and a 1.8-inch LCD screen. It ships in February for a suggested $229.99.
The 7-megapixel A7 sports a 3x optical/5x digital zoom; 32MB of internal memory; a 2-inch LCD; and a one-touch manual button for switching between manual, aperture priority and shutter priority modes. It ships in February for a suggested $349.99
Finally, Samsung unveiled the 4-megapixel Digimax A400. For an estimated street price of $189.99, the model offers a 2.8x optical/4x digital zoom with a macro focus to 5cm, nine customizable photo frame modes, five scene modes, multiple flash and ISO settings and multi-language support.
The camera works with nine power sources: AA alkaline, lithium, NiMn, NiZn, CR-V3, NiMH, NiCd, the Samsung I-Pack SBP-1303 and an AC adapter. It features a 2-inch LCD, 16MB of internal memory and VGA movie clip recording with sound at 24 fps to the capacity of an SD/MMC card. The camera can also serve as a standalone voice recorder for up to one hour of audio or for adding sound clips to individual still images.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.