By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Samsung unveiled Tuesday five new point-and-shoot cameras, highlighted by a range of models that include embedded GPS geo-tagging.
Samsung also expanded its HZ-series of high-zoom digicams by two models. The 12-megapixel HZ35W and HZ30W offer Schneider lenses with elongated zoom ranges starting at a wide-angle 24mm extending to an optical zoom range of 15x.
Pricing was not disclosed on any of the new models.
Like the WB650, the HZ35W includes a 3-inch AMOLED display and built-in GPS technology for the automatic geo-tagging of images. The AMOLED screen offers improved battery life, a higher contrast ratio and wider viewing angle than LCD.
“These cameras represent what consumers can expect from Samsung,” stated S.J. Park, Samsung Digital Imaging CEO. “From their powerful optics to the exceptional combination of features which make snapping perfect pictures every time effortless, Samsung's new HZ series goes above and beyond what's expected from a point-and-shoot and raises the bar even higher for this class of high-zoom compacts.”
Samsung pairs the Schneider Kreuznach lenses with Dual Image Stabilization. The optical image stabilization intelligently compensates for hand trembling by shifting the lens in the opposite direction. When optical image stabilization isn't enough, the digital IS system automatically takes over.
Video is recorded in 720p/30 fps HD resolution using H.264 compression and true HDMI connectivity.
The cameras include advanced scene-recognition technology, and Smart Auto, which has been upgraded to be used with video as well as with still images.
The company also introduced two ultra-slim digital cameras, measuring 0.65 inches thick.
Models TL105 and TL110 both feature 12.2-megapixel and 14.2-megapixel resolution, and 5x and 4x optical zoom lenses, respectively. Each is also equipped with a 2.7-inch LCD screen.
“Consumers want portability in a point and shoot, and we think our ultra-slim TL110 and TL105 address that desire,” said Park. “Despite their size, both the TL110 and TL105 are feature-packed and ideal for beginner and advanced photographers who want a well-equipped but easy to use, compact camera.”
The TL110 includes an improved 27mm wide-angle lens and the TL105 includes a 27.5mm wide-angle lens.
The TL110 also employs a Dual Image Stabilization system with both optical and digital image stabilizers. The TL105 offers only digital IS.
New image effects available with the TL110 and TL105 include Fisheye and Lomo, and image styles include Normal, Soft, Vivid, Forest, Retro, Cool, Calm, Classic, Negative, and Custom RGB. Two new options — Sketch and DeFog Clear/Fog Lifting — cut through the haze to take clear photos.
For video, the TL110 and TL105 record in 720p/30 fps HD using H.264 compression and include Smart Auto.
For photographers looking for more control over their images, the cameras include program modes and a long list of scene modes. The program mode allows the user to manually set options, including ISO, white balance, metering mode, AF and exposure compensation.
For the SL series, Samsung introduced the SL630, which features 12.2-megapixel resolution, a 28mm wide-angle, 5x optical zoom lens, Dual Image Stabilization and a range of smart features.
The Samsung SL630 5x zoom offers a equivalent of 28mm-140mm in 35mm film shooting.
Video recording is captured in standard definition 640 by 480/30 fps resolution.
Automatic controls include Smart Auto advanced scene-recognition technology and auto focusing.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.