Polaroid Brand License Set For Photo Products

By Greg Tarr On Dec 6 2010 - 6:01am

Minnetonka, Minn. — PLR IP Holdings, the owner of the Polaroid brand, said last week that it completed an exclusive five-year brand license agreement with Hong Kong-based consumer electronics manufacturer and distributor Starlight Marketing, for instant photography products.

Products specified under the agreement include Zink-enabled instant cameras and printers, Polaroid 300 instant cameras, digital still cameras, digital video cameras, digital photo frames and Polaroid PoGo mobile products.

The deal gives Starlight the authority to market the specified products under the Polaroid brand name in the United States and Canada.

The photo agreement follows previous partnerships between Starlight and PLR Holdings on the manufacture and distribution of Polaroid-branded flat panel TVs for retail in the U.S. and Canada.

Starlight also manufactures and distributes Polaroid-branded stand-alone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home-theater systems.

Starlight has more than 30 years experience designing and manufacturing consumer electronics products for leading importers and retailers.

“We’re thrilled to merge Polaroid’s unparalleled experience in the imaging space with Starlight’s leadership in developing consumer electronic products,” stated Scott W. Hardy, Polaroid’s president. “Polaroid-branded imaging products from Starlight will deliver cutting-edge technologies that are synonymous with the world-class Polaroid brand.”

Starlight Marketing is a subsidiary of Starlight International Holdings, which was established in 1969 as a manufacturer and distributor of consumer electronics products.

The Starlight Group has long-term relationships with various global mass retailers including Tesco, Asda, Dixons and Argos in Europe, and Walmart, Best Buy, Target and Sears in the U.S.

The Group serves markets in North and South America, Europe, Asia and Africa, with a primary focus in the U.S. and Europe.