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Home >> Photo Merchandise Market Grows
The market for photo merchandize will exceed $800 million in 2010, according to a recent study from InfoTrends.
The category, which includes photo greeting cards, photo books, calendars, enlargements and mugs, is expected to enjoy a compound annual growth rate of 24.5 percent through 2010, the research firm noted.
Through 2006, in-store photo merchandize revenue was larger than online channels but that will change quickly, InfoTrends said, with Internet merchandizers eclipsing their brick-and-mortar counterparts.
Photo cards are the most popular form of photo merchandize, followed by specialty prints — defined as enlargements, framed photos, collages and prints on canvas media.
"This is still a largely untapped market, as only 3.5 million U.S. households made a net-to-mail or net-to-retail online purchase of personalized photo merchandise in 2006," said Alan Bullock, InfoTrends associate director, in a statement released with the findings.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.