Pentax Unveils 3 Optio Digicams In Advance Of PMA Show

By Greg Tarr On Feb 8 2010 - 8:00am

Preparing for the PMA Show in Anaheim, Calif., Pentax introduced three digital cameras with edgy designs to break away from the silver camera look.

The new models include the Pentax Optio I-10, H90 and E-90.

The Optio I-10 offers one of the company's more unusual designs, inspired by the look of classic film-based SLR cameras.

The camera features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera's front panel is embellished with high-quality leatherette texture.

Features include a wide-angle, 5x optical zoom lens (28mm-140mm equivalent), a 12-megapixel CCD sensor, a 2.7-inch widescreen LCD, and HD video capture at 720p/30 fps.

A mechanical sensor shift system is used in the camera's Shake Reduction system along with improved Pixel Track Shake Reduction technology to reduce image blurring from hand shake.

Other features in the I-10 include smile capture, blink detection, and improved face detection that spots up to 32 face, including dogs and cats.

The I-10 will ship in February at a $299 suggested retail in a choice of black and pearl white.

The Optio H90 offers a contemporary design and offers a full feature assortment including a wide angle 5x optical zoom lens (28mm-140mm equivalent), a 12.1-megapixel high-resolution CCD sensor, and widescreen HD video capture at 720p/30 fps.

Other features include improved Pixel Track Shake Reduction technology, face detection, smile capture and blink detection functions.

The Optio H90 will ship in February at a $179 suggested retail in a choice of orange-silver, matte black and ceramic white.

Both the I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.

The Optio E90 will carry a $99.95 suggested retail and will feature a 10-megapixel CCD, a 3x wide-angle optical zoom (32mm-96mm equivalent) and a large 2.7-inch LCD housed in a rubber-coated body.

The camera is powered by standard AA batteries. The camera's Auto Picture mode analyzes a scene and determines the best shooting mode for a particular subject.

The camera's 1600 ISO sensitivity will freeze moving subjects, even in dim lighting.

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