LO3D Launches 3-Lens 3D Camera System
By Greg Tarr On Jan 30 2012 - 6:01am
LAS VEGAS —
The popularity of 3D photography may
soon get a boost from a new 3D camera and photofinishing
system that was unveiled at International CES by
Hong Kong-based LO3D.
The company is covering all phases of professional and
consumer digital 3D photography, ranging from specially
developed cameras to a 3D photo lab processor.
The 3D cameras include a three-lens consumer (six
lenses in a professional version) point-and-shoot model,
which will ship bundled with an 8-inch glasses-free 3D
digital photo frame.
For those who want hard-copy
3D prints, LO3D also introduced an
all-in-one photofinishing processor.
The processor, which is intended
for photo labs, will produce lenticular
3D prints from both LO3D’s
cameras as well as traditional twolens
3D cameras. It will also perform
conventional 2D photo processing
for multipurpose production requiring
limited floor space.
Digital photos from the 3D cameras
can be played back on 3DTVs
and 3D photo frames by taking
images from just two lenses. But
LO3D’s hard-copy photos give the
system its extra dimension.
The LO3D photo processor uses
traditional chemicals, but the company
has developed a special multilayer
printing paper to produce images from its three- and
The developing process is said to be very easy and fast.
The LO3D paper uses a lenticular plastic that is part of
the media, eliminating the need to laminate the back as
occurs with more traditional 3D printing methods.
William Fu, LO3D director, said the three-lens approach
offers a center view to the left and right side-angles to give
photos a more natural 3D effect, while the specially developed
lenticular paper produces a true HD 3D image that
is cost effective.
Images have a more pronounced sense of animated
movement when shifting between viewing angels in the
The non-laminated optical 3D paper is coated with color
emulsion, offers 100 percent matching
of the lenticular screen, and the
composite image sheet uses superhigh-
resolution lenticules and superthin
Other 3D photo-printing processes
require laminating a computerinterlaced
composite image sheet
to a lenticular screen with glue or
heat, which can create image distortion,
low-resolution, and wastes time
producing less than reliable results,
The technology was originally
developed by Allen Lo, the founder
of the LO3D consortium that pioneered
the technique. Nimsio first
developed the system in 1980.
A resulting LO3D company is now
negotiating to license the technology
to other manufacturers, in addition
to marketing its products through retailers, and photo
Fu said 3D prints will give photo finishers an additional
profit opportunity, as will the cameras.
He said LO3D is encouraging labs to
purchase and sell cameras to support the
LO3D photofinishing business in the early
stages. But LO3D is also courting traditional
camera, electronics and drug-store retailers
to carry the hardware.
The all-in-one processor will sell for
$75,000. The three-lens 3D camera will be
sold as part of a kit with the 8-inch digital
photo frame for a $300 suggested retail.
The camera comes with 12GB of internal
memory and a MiniSD card slot. Images are
captured with three lenses and three highresolution
Fu said he expects the first products to
hit retail in the United States in about three
In addition to selling LO3D processors,
the company is offering its own photofinishing
services to those who may not live in the
vicinity of a LO3D-equipped lab. The company
said it plans to launch its website shortly.