How Much Does Size Matter In Image Sensors
By Greg Tarr On Aug 22 2011 - 3:59am
Part VI of TWICE's 2011
Digital Imaging Executives Roundtable focuses on the newly aligned PMA and 2012
International CES:TWICE: A lot has transpired in the past year in the area
of image sensor technology. But as mirrorless compacts evolve along with advances
in image processing technology is large sensor size still important?
David Lee, Nikon: When you look at the market numbers it seems
too. Sony's got about 50 percent of the [mirrorless
compact] marketplace.
TWICE: I ask that question because I think all of
your companies have chosen to go with smaller image sensors to get a smaller
form factors, but you've also come up with extraordinary image processing technologies.
John Carlson, Pentax:
We're optimistic about what's going to happen with our Q camera, but I think
that the engineers took that size issue to the extreme. To make an
interchangeable lens camera as small as that camera is took a smaller sensor,
but they were still very cognizant of image quality.
In the Q camera, we've been working out the design for five
years. It wasn't until the sensor for
that camera was created that we felt there was a sensor good enough to match up
with those lenses and that size body. So, I would narrow it down to size
matters, but quality also matter. We
feel that we're able to maximize the quality in that compact size with a
combination of the image processing, and the lenses.
Mark Sherengo, Pentax:
We look at the category of mirrorless as more of style change. A lot of people talk about it, so we are
addressing the category with style meets picture performance to compete against
the higher-end point and shoots. So, our whole approach to it is a small form
factor for us.
TWICE: David in the d-SLR space, Nikon has full
frame sensors in some professional and semi-professional models. Is that gaining
enough traction to come down into consumer level models?
David Lee, Nikon: I think that there are definitely two
different approaches here. What we're seeing is that sensor performance
continues to improve, but obviously there's really a need for bulk because with
a full-size sensor there's a real low-light performance benefit, high speed
performance, framing rates, and so on and so forth. So, I think you'll definitely
continue to see the higher-end pro consumer continue to have that large format.
It's definitely needed in the D3 and D700. You'll see that technology continue
to improve and grow, but the DX sensor form factor is also important. The compactness
of the D3100 and D5100 is very popular. I don't think one approach will ever
overtake the other because of the overall image capabilities and the light
performance capabilities.