Fujifilm Unveils Z900 EXR Digicam
By Greg Tarr On May 2 2011 - 4:01am
VALHALLA, N.Y. –
Fujifilm North America introduced
this month its FinePix Z900 EXR digital camera, which
is billed as “the latest addition to the fashion-forward
line of Z-series compact cameras.”
The Z900 EXR (shipping in May at a $280 suggested
retail price), features a new 16-megapixel EXR
CMOS sensor, a Fujinon 5x wide angle refractive optical
zoom lens (28-140mm equivalent) and a 3.5-inch
16:9 high resolution touch screen LCD with an simplified
multi-touch user interface.
Key features in the camera include EXR Auto, which
is a new mode that recognizes 27 scenes, also included
is one-touch access to full 1080p HD movie
capture, an intuitive Dual Direction graphical user
interface for smooth feature navigation, an improved
Flash animation user interface with “tap and shoot”
capabilities and fast image tagging with automatic upload
functions to YouTube and Facebook.
“The new FinePix Z900 EXR blends our most
fashion-forward design with a powerful 16-megapixel
EXR CMOS sensor to give users a technology-
packed camera for a night out on the town with
friends when they want to capture the fun at every
stop,” said David Troy, Fujifilm North America electronics
imaging division digital cameras marketing
director. “When design and function matter the
most, the Z900 EXR is the hands-down choice for
people who want fast multi touch operation, quick
access to full HD video and speedy shooting modes
that never miss a shot.”
The new EXR Sensor with CMOS Technology is
said to produce advanced image quality, improved
low light sensitivity and faster performance, in addition
to 12fps high-speed continuous shooting and
high-speed movies at 320fps at full resolution.
It also allows multi-frame technology that synthesizes
consecutive burst shots into a single composite
image, blending the sensitivities to “smooth” the noise
The sensor is positioned upside down to let light
directly hit the silcon for higher sensitivity and lower
Fujifilm’s EXR technology enables switching sensor
modes. The EXR Auto Mode will let the camera do
all the work, or the photographer can manually select
one of three EXR Priority modes: High Resolution
(HR); Dynamic Range (DR), which takes two pictures
and combines them to provide a range of up to 1,600
percent; or High ISO Low Noise, which produces
strong low-light images.
The camera design uses a slim (18.2mm) metal
chassis and a horizontal sliding lens barrier, and is
available in a choice of: matte black, red or blue.
The camera will capture Full HD 1080p video, and
a one-touch movie button simplifies video shooting.
The sequential capture capability enables starting
and stopping in a single movie clip.
Fujifilm includes Pixel Fusion Movie Technology to
make pixels more sensitive to dim light situations.
Movie files (.MOV) are captured in full 1080p HD in
stereo at 30fps with H.264 high profile compression
for smaller file sizes without sacrificing quality. A mini-
HDMI connector is included for easy connection to an
HDTV (HDMI cable not included).
An Automatic Upload feature makes it quicker and
easier to post images and videos to the Facebook and
YouTube social networking sites. The feature allows
users to identify and tag a photo for Facebook or You-
Once the camera is connected to a PC and My-
FinePix Studio software is launched, all marked photos
or movies will upload directly to Facebook or You-
Tube at the press of a button.
Other features include: tap and shoot one touch focusing
A new mechanically stabilized sensor reduces
handshake and can compensate for both sharp and
wide hand movements.
The camera also includes i-Flash Intelligent Flash,
Motion Panorama 360 degree mode, Dual Image Display
on the wide LCD screen to split the screen in various
ways to view multiple images, and a Photo Book
Assist function that lets users select and organize images
in your camera to create a digital photo book.