By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Sony got the promotional ball rolling for its forthcoming digital SLR with the announcement of a new sub-brand in its digital camera lineup.
The d-SLR will be branded alpha (signified by the Greek symbol) for "beginning" and "essential," the company said. The camera and related accessories are expected to launch this summer.
The camera will blend technologies, such as the Maxxum lens mount system that Sony acquired from its purchase of Konica Minolta, with its own proprietary CCD and CMOS image sensors, Sony said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.