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Retailers Mount Counter Campaigns Against Amazon Prime Day

7/11/2017 05:15:00 AM Eastern

Electronics and appliance retailers including Best Buy, Office Depot, Newegg, Sears and JCPenney are holding special sales of their own today in order to blunt -- and/or ride the coattails -- of Prime Day.

"Now in its third year, Amazon Prime Day kicked off at 9 p.m. ET Monday and runs through Tuesday, July 11. The giant online sale-a-than has indeed become "a thing," and it has spurred on an all-out race for shoppers' dollars, with a host of other retailers hopping on the bandwagon-often with sales that start before Prime Day itself."

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