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How Amazon Came To Dominate Consumer Electronics Retail

7/17/2017 05:15:00 AM Eastern

It wasn't all that long ago when Amazon was struggling to get a toehold in CE. MarketWatch, with input from our friends at The Stevenson Company, recounts how the little online bookseller found an early niche in electronics, helped put Circuit City out of business, and is positioned to pass Best Buy in tech sales this year.

"The surest sign Amazon is on the verge of dominating its next retail category emerges when online sales start to account for more than 20% of that business, according to an analysis by L2. Must read: Amazon investors should pay attention to this two-digit number Here is how Amazon managed to pass that mark in three key areas over the course of its history."

Read More at MarketWatch

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