TomTom Steps Up Connected-PND Push
By Joseph Palenchar On Sep 8 2011 - 4:01am
CONCORD, MASS. —
TomTom is expanding the selection
of Go Live services for its cellular-connected portable navigation
devices (PNDs) and bringing out a lower-priced connected
PND at a suggested $249.
The $249 Go 1535 M Live will
arrive in the fall to join the currently
available $349-suggested Go 2535
M Live, which launched earlier this
year with cellular connection.
The expanded selection of navigation-
related services delivered
over the AT&T cellular network to
the connected devices include Yelp,
Trip Advisor, Expedia and a Twitter
connection designed only to let users
automatically send an estimated
time of arrival to other Twitter
The services will join current Go
Live services, which consist of Google Local Search, fuel
price updates, five-day weather forecasts and the company’s
recently launched HD (High Density) Traffic service.
That service delivers traffic updates more frequently than
rival traffic services, covers far more markets, and delivers
traffic information about more roadways within those markets,
Go Live service costs $59.95/year, but a free 12-month
subscription is included with the purchase of a compatible
Current owners of the Go 2535 M Live with active Go
Live service will get an update via PC to add the new services,
most of which are designed to drive an expanded
selection of local content to drivers to help them choose
a local destination, said product management director
Compared to Google Local
Search, which provides general
search capabilities, the Yelp service
provides information about more
categories of local destinations,
including bars and nightclubs, and
it includes user-generated reviews,
Beiagi said. Trip Advisor features
more hotels plus such establishments
as restaurants and museums
with updated exhibition descriptions.
And Expedia is focused on
hotel listings, real-time room prices
and availability, and hotel ratings by
expert reviewers, he said.
The Twitter service isn’t designed
for users to look at all their tweets or follow someone but
can be programmed to automatically send an estimated
time of arrival to twitter followers.
“We’re bringing more branded content from the biggest
brands in local search,” he said. Existing Go Live service features
only one branded local-content supplier, Google Local
Search. The other current services are TomTom services.
The Go 1535M Live PND that will offer the new branded
services will feature a slim design, 5-inch resistive touchscreen,
integrated folding mounting bracket, lifetime map
updates updatable four times per year, hands-free Bluetooth,
and speech recognition for hands-free input.