Why Sprint Raised
By Joseph Palenchar On Jan 24 2011 - 5:01am
Overland Park, Kan. —
Sprint is raising the
price of its postpaid plans with unlimited-data
use for new 3G smartphones.
Beginning Jan. 30, the 3G/4G carrier will
charge an additional $10/month for unlimiteddata
use through newly activated 3G smartphones.
The charge had previously been levied
only on the carrier’s 4G smartphone plans.
Sprint, which does not offer tiered data plans
with usage caps, cited the high cost of maintaining
its network in the face of exploding data
usage. The fee applies only to smartphone users
because on average they use 10 times more
data than users of traditional feature phones,
Sprint plans with voice minutes and unlimited
data start at $69.99/month for 450 voice minutes.
The next step up is $89.99 with 900 voice
minutes. The data plans include unlimited web
browsing, unlimited use of cloud-based navigation,
music streaming and video streaming. The
plans also include unlimited text, picture and
Despite the increase, Sprint contended,
“Subscribers with smartphones will still receive
the best value in wireless.”
The additional $10 fee will not be added to the
plans of existing Sprint smartphone users until
they upgrade to or activate another smartphone,
the carrier said. The extra charge also will not be
applied to the monthly plans of feature phones,
including touchscreen feature phones, activated
on the carrier’s unlimited-data plans.
A spokesperson told TWICE that the company
has no plans to offer tiered data plans.
“We are always evaluating pricing, but at this
time we don’t have any plans to offer tiered data
options and believe customers appreciate the
simplicity and savings of our plans that include
unlimited data so they don’t have to worry about
data limits or costly data overages.”