By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Universal Music Group (UMG) will introduce a music-oriented mobile phone along with its own branded prepaid service later this year in conjunction with mobile virtual network operator Single Tough Interactive.
The handset, called MoveU, supports music, ringtones and wallpaper downloads in addition to voice and data services. It will sell through Wal-Mart and other retailers in the fourth quarter for a suggested $99.95.
By pressing #1-4-7 and “send” on a MoveU handset, users can access UMG content. For an as yet to be determined monthly fee, the MoveU service will offer users the option to subscribe to unlimited master and polyphonic ringtones.
Single Touch will also roll out phones for individual UMG performers preloaded with their songs and distributed directly through the artists' Web site.
Single Touch Interactive is leasing network space from Sprint PCS.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.