Uniden Focus On "Productive SKUs"

By Greg Scoblete On Jan 7 2008 - 8:00am

Uniden will shed unproductive technology in 2008 to focus on delivering core telephony solutions.

Among technologies being jettison by the communications firm are 2.4GHz digital products, Bluetooth conversion and Uniden's Windows Messenger phone, said Brendan Morris, Uniden president.

"Retailers are shrinking their assortment so we need to offer productive SKUs. We no longer have the luxury of experimenting."The company will also maintain a limited number of 5.8GHz analog and digital products. "DECT is the key for us," Morris said.

The firm's 2008 DECT line will feature compact designs and expandability up to six handsets. Each handset can be registered on up to four base units, allowing for greater expandability.

The DECT3080-2, for $119, will be Uniden's top of the line DECT phone. It features an ITAD with message waiting indicator, 70 name/number phone book and the ability to tie caller ID information to ring tones and visual ringer colors. It ships with two handsets and also offers three way conferencing, handset speakerphone and call transfer between handsets.

It accepts the $39.99 DECT300 handset.

The 2085-2 is a two handset bundle offering ITAD with remote answer retrieval, base speakerphone with a dual keypad, handset speakerphone, handset call transfer and intercom features. It will retail for $89.99. For the same price, Uniden will offer the 2088-2 which offers a corded base station and accessory handset.

The DX1 2077 is a rugged DECT handset with a JIS7 waterproof rating, allowing the handset to be submerged in up to one meter of water for up to 30 minutes. It features caller ID, voicemail indicator, and is expandable up to six handsets. It's also impact and dust resistant.

In 5.8GHz digital, the company will introduce the TRU9585-2 and 9565-2. The series bundles two handsets in the box and is expandable to a total of ten handsets (the TCX 950). It features base keypad and speakerphone, caller ID, a blue backlit keypad, handset speakerphone, a 70 name/number phone book with the ability to transfer entries between handsets, and three way conferencing. The TRU9565-2 will carry a $74.99 suggested retail. The TRU9585-2 adds an ITAD with visual voicemail waiting indicator for $84.99.

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