By Lisa Johnston
New products on display at the American International Toy Fair, held in N
VoIP provider SunRocket and Thomson will collaborate on a line of GE-branded VoIP phones for use with SunRocket service, the companies said today.
Details were sparse but the companies said it would entail "promotional activities to expand the
presence of SunRocket's VoIP services," alongside GE-branded hardware to "leverage various feature capabilities available through SunRocket Internet phone service."
SunRocket has no retail relationships in place but could leverage Thomson's distribution to place its models on store shelves, said Rob Chandock, chief product officer, SunRocket.
SunRocket currently sells a Uniden cordless phone enabled with its service alongside a terminal adapter directly through its Web site. The company was the first to offer an annual phone plan, where consumers pay $199 for a year's worth of unlimited local and long-distance calling.
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