Print
EMail
A quick look around the just opened Flatbush, Brooklyn location of
Home >> Computing >> Computing >> Survey Consumers Willing Juggle Portable Devices >> Survey: Consumers Willing To Juggle Portable Devices
SAN FRANCISCO -A majority of the U.S. adult population is willing to carry around more than one portable device, whether a wireless phone with pager or phone with PDA, according to a Yankelovich Partners survey conducted for LetsTalk.com.
The survey also found that younger people are more willing than older people to juggle multiple devices.
"This survey shows that in the minds of Americans, no single de-vice can manage all different functionalities of a cellphone, a portable e-mail device, or a wireless PDA," said Delly Tamer, president of LetsTalk.com, an online seller of wireless phones and service to enterprises. "Americans are willing to carry several mobile devices in order to have access to key communications tools and to increase their productivity."
The survey, conducted in February, raises questions about the potential for combination wireless-phone/PDAs and pager/PDAs.
Respondents were asked which device they would be willing to carry if price wasn't a consideration and were allowed to check off one or more of the following: wireless phone, two-way e-mail device (such as a two-way Motorola pager or RIM Blackberry), handheld PDA (such as a Palm or Visor Handspring), and one-way text pager. Multiple responses were allowed.
Of the adults who responded, 53 percent said they would be willing to carry two or more devices. Only 34 percent said they would be willing to carry only one. The remaining 12 percent didn't know or didn't want any device.
The 53 percent willing to carry multiple devices was further broken out with the following results: 28 percent of the total sample wanted only two devices; 19 percent would carry three; and 6 percent would carry four.
Yankelovich also found that 82 percent would be willing to tote around a phone; 35 percent said a two-way e-mail device; and 30 percent said PDA. Again, multiple responses were allowed.
Respondents who were interested in a wireless phone were asked which device they'd carry with it. Of that subset, 37 percent said they'd be willing to also carry a two-way e-mail device; 32 percent said PDA; and 31 percent chose phone, PDA and two-way e-mail device.
Adults ages 18-24 were the most willing to carry multiple devices, with the 25- to 34-year-old group being the next most likely to juggle multiple devices. Among respondents interested in two devices, 40 percent were 18-24, and 33 percent were 25-34. Among consumers interested in three devices, 29 percent were 18-24, and 25 percent at 25-34. Ten percent of both age groups would be willing to carry all four types of devices.
Portable Devices: What Consumers Want|
AGE WEIGHTED TOTAL |
1,000 |
18-24 129 |
25-34 190 |
35-44 222 |
45-54 175 |
55-64 114 |
65+ 161 |
|---|---|---|---|---|---|---|---|
|
Wireless phone |
822 82% |
121 94% |
163 86% |
201 91% |
144 83% |
83 73% |
102 63% |
|
Two-way e-mail device e.g. Motorola two-way pager or RIM Blackberry |
353 35% |
74 58% |
86 45% |
85 38% |
61 35% |
18 15% |
28 17% |
|
Handheld PDA e.g. PalmPilot or Visor Handspring |
296 30% |
57 44% |
72 38% |
69 31% |
54 31% |
21 18% |
19 12% |
|
One-way pager that receives but does not send text messages |
253 25% |
39 31% |
70 37% |
61 28% |
46 26% |
12 10% |
24 15% |
|
None of these devices, even if free or purchased by employer |
112 11% |
3 3% |
14 7% |
10 5% |
15 9% |
24 21% |
43 27% |
|
Don't know |
15 1% |
0 0 |
0 0 |
2 1% |
3 1% |
2 2% |
8 5% |
|
AGE WEIGHTED TOTAL |
1,000 |
18-24 129 |
25-34 190 |
35-44 222 |
45-54 175 |
55-64 114 |
65+ 161 |
|---|---|---|---|---|---|---|---|
|
One |
339 34% |
23 18% |
47 25% |
85 38% |
60 34% |
53 47% |
68 42% |
|
Two |
279 28% |
52 40% |
62 33% |
58 26% |
54 31% |
25 22% |
26 16% |
|
Three |
195 19% |
37 29% |
48 25% |
55 25% |
34 19% |
9 8% |
10 6% |
|
Four |
61 6% |
13 10% |
19 10% |
13 6% |
9 5% |
1 1% |
6 3% |
Source: Yankelovich Partners survey conducted for Letstalk.com, San Francisco
cTWICE 2001
Connect
Use of this website is subject to its Terms of Use | Privacy Policy
If you are having trouble accessing TWICE content or wish to subscribe to TWICE Online please email customercare@mypressplus.com or call 866-71-PRESS (866-717-7377).
