By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Sirius reported a wider loss for the second quarter compared to last year (see p.49) and announced it will deliver its first Sirius-branded plug-and-play product this fall.
Called the Sportster, the new plug-and-play unit will offer special features tied to the National Football League. It will allow users to display the logo of their favorite NFL team on the unit's screen, alert users to when their favorite team is playing, and offer special preset station options for tuning into a game.
A spokesman for Sirius said the unit will have a list price of $99 and will be distributed by third party, unnamed at press time. Sirius will also offer home and car kits for the Sportster.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.