Single-Digit Gains For Autosound In 2001

By Amy Gilroy On Jan 29 2001 - 8:00am




ARLINGTON, VA. -Autosound sales continued to rise in 2000, with the aftermarket growing by 5 percent on the heels of 11 percent growth in 1999, according to annual statistics from the Consumer Electronics Association annual statistics.

Total aftermarket sales in 2000 were estimated at a factory value of $2.18 billion compared with $2.07 billion in 1999. Sales are expected to grow by only 1.6 percent in 2001, reaching a factory value of $2.21 billion, according to CEA forecasts.

The OEM autosound market continued to experience slim but steady growth at 3.4 percent in 2000, compared with 2.8 percent in 1999, achieving estimated sales of $2.7 billion in 2000, up from $2.61 billion in 1999. The OEM market is expected to grow 2.8 percent this year to $2.78 billion, said CEA.

Charting the strongest gains in car audio for all categories tracked by the association is car security, which rose 6.3 percent to sales of $218 million last year. The market rebounded as predicted from a 3 percent decline in 1999 and is expected to grow further in 2001, by 4.1 percent to $227 million.

Radar detector sales gained 3 percent in 2000 to an estimated $170 million, up from $165 million in 1999. That category is expected to see the strongest growth in 2001, at 5.3 percent, increasing to $179 million in sales, according to CEA forecasts.

CEA 1999-2001 Mobile Electronics Sales Outlook / Units in 1,000s; $ value in millions

1999 Actual Unit Sales

1999 Actual Factory $ Value

1999 Actual Average $ Price

2000 Estimate Unit Sales

2000 Estimate Factory $ Value

2000 Estimate Average $ Price

2001 Forecast Unit Sales

2001 Forecast Factory $ Value

2001 Forecast Average $ Price

Total autosound

--

4,680

--

--

4,875

--

--

4,985

--

Aftermarket

--

2,070

--

--

2,175

--

--

2,210

--

Original equipment

--

2,610

--

--

2,700

--

--

2,775

--

Aftermarket car security

--

205

--

--

218

--

--

227

--

Radar detectors

--

165

--

--

170

--

--

179

--


Source: CEAcTWICE 2001



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