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Ridgefield Park, N.J. – Samsung Electronics today reorganized its computer business unifying all its Windows-based products under the Ativ brand.
The company also rolled out two new laptops and a new USB-based interface for connecting smartphones and computers.
Ativ, previously the company’s brand for convertible PC devices, will now be used for all laptops, tablets and all-in-on PCs. Samsung said the new naming configuration will give consumers a consistent experience across the company’s computer product lines.
Samsung's new naming configurations:
|ATIV Category||Former Product Name||New Product Name|
|Tablets||ATIV Smart PC Pro||ATIV Tab 7|
|ATIV Smart PC||ATIV Tab 5|
|All-In-One PCs||Series 7 All-In-One PC||ATIV One 7|
|Series 5 All-In-One PC||ATIV One 5|
|Series 3 All-In-One PC||ATIV One 3|
|Ultrabooks||Series 9||ATIV Book 9|
|Series 7 Chronos||ATIV Book 8|
|Series 5 Chronos||ATIV Book 6|
|Series 7 Ultra||ATIV Book 7|
|Series 5 Ultra||ATIV Book 5|
|Series 5 510||ATIV Book 4|
|Series 3 370||ATIV Book 4|
|Series 3 300||ATIV Book 2|
The two new laptops are the Ativ Book 5 and Ativ Book 6 Ultrabooks. Both are now available for pre-order with respective suggested retails of $899 and $1,199.
The Book 5 is a 14-inch model with an Intel Core i7 1.8GHz processor, 4GB of memory, a 500GB hard drive with 24GB of solid-state cache, Intel HD graphics 4000 and two speakers. It weighs 4.2 pounds.
The 15.6-inch Book 6 steps up to a Core i7 2.4GHz processor, 8GB of memory, 1TB hard drive (dropping the SSD cache) and uses AMD’s Radeom HD 8770M graphics.
The new devices also come equipped with Samsung’s new SideSync technology. SideSync, the company said, will allow users to seamlessly switch from working on a PC to their Android-based Samsung smartphone by connecting the two devices via USB cable. The company believes will result in the ability to utilize the best features of both devices.
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