By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Prices are tumbling on car video in-dash DVD/monitors, with the most dramatic declines seen at the high end.
Japanese suppliers, who previously offered models at $700 to $1,000, are now starting their DVD/monitor lines at $500.
At International CES, Pioneer is showing an in-dash DVD/monitor at $500 while its 2007 leader started at $700. Panasonic also entered what it called the midtier of the market at $599 whereas last year its lowest-priced DVD/monitor was $899. Kenwood's new entry piece is $600 this year compared with $800 in 2008.
A Panasonic spokesman said, "Last year there was a big delta between the leader brands and the more traditional Japanese brands." This year, lower-priced entries from Japanese suppliers are bridging that gap in hopes of stepping up customers from the $249 CD player into a DVD/monitor.
At the lower end, prices on Black Friday specials fell below $299. Two years ago the bottom of the market was at about $500. "It's a race to zero," quipped Valor senior VP Doug Kern of the segment.
Valor is showing at CES a bare-bones DTS 600W double-DIN DVD/monitor with motorized 6.5-inch touchscreen, scheduled for delivery in January at a $349 street price.
Dual's new in-dash A/V models begin at $399 for an XDVD9100 with 7-inch screen, USB input and iPod control via USB, and three pre-amp outputs. It is available in a double-DIN version, called the XDVD9200, at $499.
Also new is a single-DIN XDVD9140 with 7-inch screen and HD Radio with iTunes tagging and multicasting and front-panel USB and iPod control. It also has front-panel auxiliary input and SD card slot and is Sirius ready with Bluetooth. Other features include multizone capability and two remotes at $549. The single-DIN XDVD9120 has the same features, including HD Radio and iTunes tagging, without an SD card slot, Sirius radio or multizone capability at $449.
Jensen is showing a VM9312HD single-DVD/monitor with 7-inch flip-down touchscreen that is bundled with an external HD Radio tuner. It has iPod control for all functions with a supplied cable. It also has two A/V inputs for connection to iPods, game consoles and other MP3 players. It is satellite radio ready at a suggested retail of $499.
Pioneer this year will offer two in-dash DVD players at street prices of $500 and $650. The leader AVH-P4000DVD is a double-DIN model with 6.1-inch screen, iPod control with an optional cable, USB control for flash memory and other devices, satellite radio and Bluetooth capability with adapters and rear-view camera input. The AVH-P5000 single-DIN DVD, at $650, has many similar features with a motorized 7-inch display.
Panasonic's new single-DIN CQ-VX100U and double-DIN CQ-VW100U in-dash DVD/monitors (both at $599) have 7-inch screens and are satellite radio ready, iPod audio and video ready and HD Radio ready with a new HD Radio adapter. Both units will ship in February.
Among Kenwood's four A/V models is a $600 double-DIN DDX-512 with 6.1-inch screen, USB iPod control for audio and video, and optional compatibility with Bluetooth, HD Radio, satellite radio and navigation.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.