New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Palm introduced a new business-aimed, unlocked smartphone called the Treo Pro with Wi-Fi, GPS and push email.
The 3G worldphone device runs on UMTS/HSDPA and is the thinnest and lightest Treo to date, said the company. The Pro is also the first Treo with a flush-mounted screen. Other features include a full QWERTY keyboard, five hours of talktime, one-touch Wi-Fi button for 802.11b(g) and Web-search access directly from the unit's "Today" screen.
The Treo Pro will be available in the United States in the fall through the Palm online store and select retailers at a suggested retail of $549. As an unlocked phone, it is not subsidized by a carrier and allows users to insert their existing SIM card in the device to continue service via their existing service contract.
The device provides a direct connection to Microsoft Exchange Server for pushed email, contacts and calendars and has Microsoft Mobile Device Manager for security and smartphone IT management.
GPS is offered in two forms. Users can get a monthly subscription to TeleNav's GPS Navigator that delivers voice "spoken" turn-by-turn directions. In addition, the Pro is embedded with an application that can access Google Maps when the user is in Wi-Fi range.
Palm, challenged recently by RIM's strong presence in the business market and by Apple's iPhone 3G in the consumer sector, is still among the top five smartphone players, said IDC senior research analyst Ramon Llamas. He noted the company recently found a niche in courting first-time smartphone users with the Centro, which sold more than 2 million units worldwide.
According to Gartner's first-quarter rankings, Palm lost its No. 2 slot to Apple. During the quarter, Palm was ranked the No. 3 supplier, with a 12 percent market share, behind RIM, with a 43 percent share, and Apple, with a 21 percent stake. Last year, Palm's share was almost 18 percent during the second quarter.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.