New Tablets Add
Fizz To Market
By Joseph Palenchar On Nov 21 2011 - 6:01am
NEW YORK –
Amazon and Barnes & Noble, powerful
newcomers to the tablet market, are mixing it
up with a smorgasbord of new Wi-Fi and cellularequipped
tablets during the holiday season to potentially
erode Apple’s market share.
The new products, all Android-based, include:
• Amazon’s $199 7-inch Kindle Fire tablet,
which went on sale Nov. 14 with dual-core 1GHz
microprocessor, 8GB of embedded memory, and
no memory expansion slot through Amazon and
16,000 U.S. stores;
• the $249 7-inch Barnes & Noble Nook Tablet,
which shipped last week with 1GHz dual-core processor,
16GB of internal storage, and 32GB MicroSD
slot to join the Nook Color, whose priced
dropped to $199 from $249 as B&N added new
audio and video features to it.
• AT&T’s Galaxy Tab 8.9, which is the second tablet
equipped with AT&T’s 4G LTE/HSPA+ technologies
and became became available Nov. 20 through
AT&T’s direct channels at $479.99 with two-year
• T-Mobile’s 4G HSPA+ Samsung Galaxy Tab 7.0
Plus and Huawei-made Springboard tablet, bringing
the carrier’s selection of 4G HSPA+ tablets to
four for the holidays, all with tablet-optimized Android
A 16GB version of the Wi-Fi-only Honeycombbased
Tab 7.0 Plus became available Nov. 13.
Two tablets well-positioned to erode iPad’s share are the
Amazon Kindle Fire and B&N Nook Tablet because of their
brand names and opening prices that fall well below the
$499 opening price of a 9.7-inch Wi-Fi iPad, according to
a consumer survey commissioned by Retrevo.com
, the consumer
electronics review and shopping site.
The survey found that more consumers are interested in
buying a $199 7-inch Kindle Fire rather than a more expensive
9.7-inch iPad during the holiday season.
“Conditions seem right for the Amazon Fire to become
a hot item this year,” said Retrevo. Although the study
didn’t ask about the B&N Nook Tablet, the Nook Tablet
“could also be an attractive alternative to an iPad,” Retrevo
Retrevo surveyed more than 1,000 online consumers
and found that 22 percent of all respondents plan to buy
a tablet during the holidays. Twelve percent of all respondents
said they would buy a Kindle Fire during the holidays,
whereas 10 percent of all respondents said they would buy
Among people who already own a tablet, purchase intent
also skews toward the Kindle Fire. Twenty-seven percent
of current tablet owners said they would buy a Kindle Fire
during the holidays, and 20 percent of tablet owners said
they would buy an iPad.
Two-tablet households are on the rise, Retrevo noted,
citing survey results showing that more than 27 percent of
iPad 2 owners own another tablet.