By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Motorola unveiled its 2007 mobile phone lineup featuring the slimmer-than-its predecessors RAZR2.
The RAZR2, which will debut around the world in July, features a slimmer exterior than its earlier RAZRs, and shared the spotlight with the MOTO Z8, MOTO Q 9 and ROKR Z6 which will begin shipping in Europe and Asia within the next month.
"This focused new product portfolio further advances Motorola's goal of bringing the ultimate mobile experience to customers around the globe," said Ed Zander, Motorola's chairman/CEO executive officer. "Built on a cutting-edge technology platform, these devices feature powerful multimedia, messaging and innovative business capabilities. With this exciting product lineup, Motorola is once again redefining the cell phone for the world's evolving mobile community."
The RAZR2 reportedly features the following:
innovative CrystalTalk" technology for better call clarity;
seamless access to digital music, a real-time point-to-point video features that allows another wireless customer to "See What I See" and up to 2GB of on-board memory for approximately 1,000 songs;
external texting, including preprogrammed messages with the phone closed;
full HTML Web browsing and email access; and
a sharper profile, 2 millimeters thinner than previous models.
Motorola said for the first time the new family under the RAZR brand includes three editions to be available worldwide starting in July, including RAZR2 V8, V9 and V9m in GSM, 3G HSDPA and EVDO CDMA respectively.
Motorola said the Z8 is a "media monster" that will launch across Europe and Asia in June. Called "the world's first-ever kick-slider" device, the Z8 offers download songs at 3.6Mbps, an ultra-high resolution mobile screen that operates in both portrait and landscape, video capture and playback at speeds of up to 30 fps, ROKR-like music capabilities and up to 32GB of expandable memory, and enough storage for 12 full-length movies or 70 hours of music on today's 4GB microSD memory cards.
Mobile TV access to streamed content from CNN and BSkyB and others for on-the-go viewing is also available, as is mobile gaming with access to some high-quality games from Electronic Arts' popular suite of titles, including an integrated demo of EA BIG SPORTS SSX3.
The Z8 is being shipped with a full-length major motion picture preloaded on a 512MB microSD card — Universal Pictures' "The Bourne Identity" — along with the 1-ounce ROKR S9 stereo Bluetooth 11 headset, and a host of entertaining preloaded applications.
The Q 8 (GSM/EDGE) and Q 9 (HSDPA), the MOTO Q is now available to globally. These two new editions follow the MOTO Q (CDMA) that launched in North America in 2006 and surpassed one million units in sales — a milestone no other QWERTY device has reached as quickly, Motorola claimed. The company also announced that for select regions, the introduction of "My Q Paks" — a gift with purchase. These free application bundles will allow users to customize their MOTO Q to fit their lifestyle, thereby furthering their ability to take control.
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