By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The Mobile Enhancement Retailers Association (MERA), in association with Victory Technologies, is offering retailers a comprehensive data-base of OEM integration solutions.
The software package, called MERA Integration Excellence, will be demonstrated at MERA's kiosk, L19 in the North Hall, at International CES next month.
Although individual manufacturers compile solution guides, the MERA software creates a one-stop detailed source for all solutions, said MERA.
“The concept for MERA Integration Excellence initially grew out of a MERA board of trustees' strategic planning session,” said Harvey Wright, president of MERA and president of AutoSound of Lexington, based in Lexington, Ky. “MERA's board members sought to provide real integration solutions, rather than focus only on the problem,” he said.
The retailer fee for a one-year subscription to MERA Integration Excellence is $239.40 for MERA members and $479.40 for non-members
The software includes product applications, product specifications, pictures and deep links to manufacturers' Web sites pertaining to product-specific technical solutions.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.