By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Kenwood and Garmin will launch a radio campaign this month promoting a $100 rebate on Kenwood's in-dash navigation devices that use Garmin navigation technology.
Starting May 5 through Sept. 30, 2008, a campaign touting "Entertainment by Kenwood, Guidance by Garmin" will air in 20 major markets during morning and evening drive times. The spots will announce a $100 in-store rebate on the purchase of Kenwood in-dash navigation models DNX8120, DNX7120, DNX5120, PNAV-512 and KNA-G510, which range in price from $1,000 to $1,600
Kenwood is the exclusive mobile electronics company to use Garmin navigation technology, said Kenwood consumer electronics senior VP, Keith Lehmann.
The campaign will include dealer kits for in-store merchandising, radio, newspaper and Internet advertising.
A permanent micro site devoted to Kenwood/Garmin products will also go live in May.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.