By Lisa Johnston
New products on display at the American International Toy Fair, held in N
JVC Mobile Entertainment announced a contest, where singing drivers can upload videos of themselves crooning as loudly as possible in their cars to their favorite songs, for a chance to win prizes.
JVC partnered with Spin Magazine, Spin.com and an auto enthusiast video upload site, Streetfire.net, to kick-off the "Carstereoke.com contest," held through Aug. 31.
JVC said it chose this advertising path over traditional campaigns due to the success of its is recent viral video "Turn Me On," which has received 1.86 million hits in less than a month and helped generate 80,000 hits on the www.mobilejvc.com Web site, according to Webtrends, said JVC GM for marketing Chad Vogelsong.
The contest will be advertised by print ads, online banner ads, a viral video featuring comedic rock group, Steel Panther and a billboard on the Sunset Strip.
Finalists will be judged by a panel of industry professionals and celebrities, and grand prize winners will receive a full JVC Mobile car A/V system, including the El Kameleon CD/DVD receiver; a rock star wardrobe makeover at the Rock & Roll Religion store in Hollywood, Calif.; and a Fender Stratocaster guitar.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.