By Lisa Johnston
New products on display at the American International Toy Fair, held in N
IASCA is extending its partnership with NOPI to create a nine-city joint NOPI-IASCA tour that will give car stereo vendors and retailers a presence at popular car tuner events.
IASCA has also been contracted by Pioneer to be the judge of the first "Pioneer Demo Vehicle Build Off" to take place in Tucson, Ariz., April 15-18.
IASCA expanded its relationship with NOPI, the motor sports event sponsor, after a successful World Finals was held at the NOPI National event in Atlanta last year, said IASCA director Moe Sabourin. Through the new collaboration, 12-volt retailers and suppliers will be offered "inexpensive" booth space that is blended in with the NOPI midway in the nine-city tour for maximum exposure, Sabourin said. IASCA president Paul Papadeas said the IASCA-NOPI events are comparable to a "Dealer Tent Sale." "I think there are too many of us that get lost in the 'what's new, what's the next big thing,' when all along, the tested, tried-and-true works fine. There is no need to reinvent the wheel here."
NOPI draws up to 100,000 attendees at a national event, which can help generate exposure to a new audience. "The goal is to give mobile electronics manufacturers and local dealers some exposure to the public to help proliferate the industry," Sabourin said.
The NOPI-IASCA tour will include stops in or near the cities of Dallas, Chicago, Philadelphia, Denver, Los Angeles, Detroit, Pittsburgh, and Baltimore/Washing D.C. For more information contact firstname.lastname@example.org.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.