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San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
DAYTONA BEACH, FLA. — According to a study performed here during Spring Break, Generation Xers say that brand is the most important factor in choosing a car stereo and that most would prefer to shop at a specialty store. The study, performed by Beverly, Mass.-based Web site MobileToys.com during March 24 and 25, also found that JL Audio was considered the best known brand among the approximately 163 Spring Break attendees polled. Other popular brands included Alpine, Rockford Fosgate, Pioneer, Kenwood and Sony. The most popular Web sites mentioned included ebay.com, JLAudio.com and GR8RIDE.com.
Gen X Preferences| First Brand That Comes To Mind (Top 9 Of 39 Mentions) | |
| 1. | JL Audio |
| 2. | Alpine |
| 3. | Rockford-Fosgate |
| 4. | Pioneer |
| 5. | Kenwood |
| 6. | Sony |
| 7. | Kicker |
| 8. | Mmats |
| 9. | Autotek |
| Brands Mentioned (Top 9 Of 74 Mentions) | |
| 1. | JL Audio |
| 2. | Alpine |
| 3. | Kicker |
| 4. | Rockford-Fosgate |
| 5. | Kenwood |
| 6. | Mmats |
| 7. | Pioneer |
| 8. | Sony |
| 9. | Eclipse |
| Most Likely Place To Buy A Car Stereo | |
| 1. | Small specialty store |
| 2. | Large retailer |
| 3. | Web site |
| Most Important Factor To Your Buying Decision | |
| 1. | Brand |
| 2. | Price |
| 3. | Getting enough information |
| 4. | Quality |
| 5. | Getting it Installed |
| Favorite Web sites (Top 7 Of 111 Mentions) | |
| 1. | ebay.com |
| 2. | jlaudio.com |
| 3. | gr8ride.com |
| 4. | kicker.com |
| 5. | dbdragracing.com |
| 6. | iasca.com |
| 7. | yahoo.com |
| Source: ePULSE.org ©TWICE 2001 | |
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