By Lisa Johnston
New products on display at the American International Toy Fair, held in N
VoIP reseller Deltathree announced an initiative to land retail distribution for its residential iConnectHere VoIP service.
The company launched a “Broadband Phone Starter Kit” at a suggested $60 to compete against offerings from Vonage, AT&T and 8x8. The package will bundle a Linksys PAP2 terminal adapter and instructions for signing up for the service, in addition to a $60 mail-in rebate.
Amazon.com is the first national retailer to offer the kit.
Deltathree said it's offering retailers a hardware margin plus of 12 percent to 16 percent recurring residual on the revenue generated by the kit for the lifetime of the customer.
“With broadband penetration in the U.S. expected to exceed 50 percent of homes within the next few years, broadband phone kits will be in increasing demand and represent a strong growth segment for retailers,” said Dov Yarkoni, the company's consumer group director.
The company's calling plans include the iCall North America plan with 800 anytime minutes to the United States and Canada for $15.99 per month. An iCall World plan includes 1,000 minutes to the United States and Canada, plus 250 minutes of international calling, for $24.99 per month.
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