Copia To Open e-Bookstore/Cafe
By Doug Olenick On Mar 10 2010 - 1:54pm
NEW YORK — E-reader maker Copia
will supplement its upcoming hardware
release with a social-networking site
designed to inspire digital readers to buy
and discuss books.
Copia introduced six e-readers at International
CES for June shipment and will
have TheCopia.com site up and running
about a month before the hardware hits
stores, said Anthony Antolino, senior VP
of Copia parent DMC Worldwide.
The Web site, under development for
two years, represents the area that the
company believes holds the most longterm
promise for digital publishing. Copia.
com will contain an e-book and print
book store with a very strong social-networking
component, he said. “We thought
an experience is missing from the way people
now buy e-books,” Antolino said. “We
wanted to connect people together.”
Much like Facebook or Twitter, with
which Copia.com will interface, the new
site lets readers develop a group of friends
to share thoughts and information on
books. These books can be either digital
or print and they do not have to be
sold by the site. Copia will also weight the
thoughts and ratings of a user’s friends
when recommending a book, unlike Amazon,
which bases its recommendations
on genre, author and books sales, he said.“
Amazon doesn’t know who your
friends are. Copia shows books in common
with your friends,” he said.
This connectivity will primarily be PC
based, but Copia’s hardware will also tap
into the portal.
The site has also taken a different approach
to book shopping. Antolino said
the site tries to mimic the experience of
browsing through a bookstore.
When a search is done for a type of
book, it appears in the center of the
screen. It is surrounded at the 3, 9, 12
and 6 o’clock positions by books that
are directly related to the searched item.
The books at 1, 7, 5 and 10 o’clock are either
somewhat or indirectly related. This
gives a person the opportunity to “wander”
around the store and not be stuck
under a specific subject.
All of Copia’s 300,000 e-books are
hardware-agnostic and use the ePub and
Adobe DRM systems.