ComScore: Samsung, Android Tops Among Cell Users
By Joseph Palenchar On Nov 21 2011 - 5:01am
RESTON, VA. —
Samsung remained the top cellphone
brand used by U.S. cellular subscribers ages 13 and older
in the three-month period ending September, and the
Android operating system continued to gain share among
smartphone users during that time, ComScore found.
In surveying more than 30,000 subscribers during the
three-month period, ComScore determined that Samsung
was the top cellphone brand in use with 25.3 percent
market share Google’s Android OS was tops
in smartphone OS share at 44.8 percent.
During the three-month period, 234 million Americans
age 13 and older used mobile devices, the survey of online
users found. With Samsung taking top brand share among
those users, LG followed, with 20.6 percent share, and
Motorola placed third at 13.8 percent. Apple’s share rose
sequentially from the prior three-month period, rising to
10.2 percent from 8.9 percent. Research In Motion’s (RIM)
share slipped sequentially from 7.9 percent to 7.1 percent.
In the smartphone market, ComScore found that 87.4
million people ages 13 and older were using a smartphone,
representing 37.4 percent of all cellphone users.
The number of smartphone users rose 12 percent from
the preceding three-month period.
The Android OS ranked as the top smartphone
platform, with 44.8 percent market share
among smartphone users, up 4.6 percentage
points from the previous three-month period.
Apple took second place, increasing its share
by 0.8 percentage points to account for 27.4
percent of smartphones in use. RIM came in
third, its share down 4.6 percentage points from
the preceding three months. Microsoft came in
fourth and Symbian ranked fifth
ComScore found that 71.1 percent of U.S.
subscribers used text messaging on their mobile
device, up 1.5 percentage points from the
preceding three months. Browsers were used
by 42.9 percent of subscribers, up 2.8 percentage
points, while downloaded applications were
used by 42.5 percent, up by 3 percentage points.
Those accessing social-networking sites or
blogs rose to 31.5 percent of all subscribers. A
total of 28.8 percent of cellphone users played
games on their phones, while 20.9 percent of
subscribers listened to music on their phones.