Car Dealers Jump On HD-Radio Bandwagon

By Amy Gilroy On Aug 6 2007 - 6:00am




Two of the first car dealerships to jump on the HD-Radio bandwagon are Dick Genthe's Chevrolet and David McDavid Automotive Group.

Dick Genthe's Chevrolet is promoting a free HD Radio with the purchase of a used car on several local HD-Radio stations owned by Greater Media Detroit.

Consumers are directed to a Web site where they can download a coupon for a free HD-Radio receiver (including installation) with the purchase of any used car at the dealership, while supplies last, through Aug. 31.

Other HD-Radio stations are expected to join forces with local HD-Radio stations in similar promotions, said the HD Digital Radio Alliance.

In addition, David McDavid Automotive Group announced it is the first dealership in Texas to sell HD radios.

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