By Lisa Johnston
New products on display at the American International Toy Fair, held in N
CYPRESS, CALIF. — Clarion said it will market an automotive video camera called the DriveEye at a suggested retail of $599 to both retailers and expediters.
The device is similar in concept to the "black box" in airplanes, recording the car's surroundings for review in case of an accident and also to "encourage driver awareness for safer driving," Clarion said.
The device is aimed initially at parents of teenage drivers and to companies that want to monitor the habits of their drivers. It mounts on the windshield behind the rear-view mirror and records at 30 fps. It starts recording during braking or acceleration and is able to record 15 seconds before impact or a triggered event and five seconds afterward. Users can also manually trigger the Drive Eye.
INDIANAPOLIS — The Mobile Enhancement Retailers Association (MERA) launched its first consumer Web site, which will be located on MySpace at www.myspace.com/meraqa, and which will answer questions about car audio.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.