By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Apple and Motorola announced a mobile phone pre- installed with Apple's iTunes music software, during a press conference earlier this month.
The GSM phone, called Rokr (pronounced “rocker”), will be available in the United States through Cingular for a suggested $249.99 with a two-year commitment.
It can store up to 100 songs in the AAC format on the included SanDisk MicroSD (formerly TransFlash) card. A dedicated music key allows users to switch between listening to music and placing a call. Music will pause automatically on an incoming call. Music can be downloaded and synced to the phone via USB using Apple's iTunes software.
Cingular will not offer a cellular music download service with the phone.
The phone features a color display, dual built-in stereo speakers and stereo headphones that double as a mobile headset with microphone.
In addition to music, the camera supports multimedia messaging and features a VGA camera with a flash, video recording/playback and a photo indicator LED. The handset also supports Java downloads, Internet access and Bluetooth wireless technology.
Apple also announced a replacement for the iPod Mini in the iPod nano. Available immediately in 4GB and 2GB capacities for a suggested $249 and $199, respectively, the nano is “thinner than a standard #2 pencil” and weighs in at 1.5 ounces, Apple said.
The nano features Apple's click wheel navigator, a color screen that can display digital images, 14-hour battery life and the ability to work with all iPod and iPod mini accessories. It will also offer a world clock and stopwatch screen applications.
At a press conference introducing the new products, Apple's CEO Steve Jobs hailed the success of iTunes, claiming it owned 85 percent of the digital music market, having sold 500 million songs.
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