2011 CTIA Show Targeting Retail Channel
By Joseph Palenchar On Mar 7 2011 - 6:01am
ORLANDO, FLA. —
Wireless retailers attending this
month’s CTIA Wireless 2011 show will find more retailer-
targeted exhibits, see tablets on display for the
first time, and look for announcements about the U.S.
launch dates of products unveiled at the recent Mobile
Scheduled at the Orange County Convention Center
in Orlando, Fla., on March 22-24, CTIA expects
about 40,000 attendees to show up, compared with
last year’s 39,000 and 2009’s 34,000.
At the event, dealers and retailers are expected to
account for 21 percent or more of total attendees as
show organizers continue their stepped-up outreach
to the retail channel. Retailers accounted for a similar
percentage in 2010, and in 2009, retailers accounted
for the largest single block of attendees for the first
To meet the needs of retailers, CTIA is expanding its
retailer-targeted Wireless Zone, which consists of an
Accessories Pavilion and a Retail Resource Pavilion,
which showcases services and tools that retailers can
use to boost productivity, including refurbishing programs.
Also on display will be point-of-sale devices,
kiosks, inventory-control solutions, and other products
and services designed for “making the retail ecosystem
become more profitable and efficient,” CTIA said.
This year, the Retail Zone will feature 200 exhibitors,
up from 153, in 42,550 feet of exhibit space, up from
28,350 square feet, the association said.
Overall, CTIA expects about 1,000 companies to exhibit,
about the same as last year, in 300,000 square
feet of exhibit space, up 10 percent.
Exhibitors will set up shop in an Apps World Zone of
more than 30,000 square feet. An Emerging Technology
Zone for vertical markets will feature exhibits on
cloud computing, mobile commerce, safe driving and
health care applications.
Dealers will also find handset and tablet exhibitors
HTC America, Haier Telecom, Hauwei, Kyocera Communications,
LG Electronics MobileComm, Motorola,
Nokia, PCD (Personal Communications Devices)
Samsung Telecommunications America and ZTE. Exhibiting
carriers include Clearwire, Sprint and T-Mobile.
Wireless-modem makers include Sierra Wireless
Accessories makers will include Audiovox Accessories,
ByTech, Cellphone Mate, Cellucom Distribution,
i.Sound by DreamGear, Livio Radio, PanaVise Products,
Panavise, Planet Cellular and Valor.
In the booths, dealers will be looking for updates on
handset makers’ plans for U.S. availability of products
unveiled at the Mobile World Congress or hinted at
on carrier’s websites. Products to look for include the Android 3G version of T-Mobile’s Sidekick socialnetwork/
messaging phone, AT&T’s rumored HTC
Revolver smartphone with Honeycomb tablet OS,
and the rumored T-Mobile HTC Pyramid with dual-
core Qualcomm processor.
Handset vendor ZTE will also outline plans to
step up its U.S. presence.
Other previously announced phones whose
U.S. availability hadn’t been revealed at press
time include LG’s Optimus 2X Android phone,
which will be among the world’s first cellphones
with dual-core processor and first with 1080p
video capture and storage. It’s supposed to be a
3G GSM/HSPA device.
Retailers will also look for U.S. availability of the
LG’s Optimus Black, which LG claimed offers the
world’s brightest cellphone display and will be the
world’s thinnest smartphone.
The industry’s first glasses-free 3D phone, the
LG Optimus 3D, with HSPA+ cellular data technology,
dual-core 1GHz processor and 5-megapixel
dual-lens camera that enables users to capture
photos and videos in 720p 3D, and in 2D
1080p, for viewing on its 4.3-inch WVGA screen
will also be on display.
HTC’s first tablet, which features Android 2.4 OS and
1.5GHz processor, will be at CTIA. And the industry’s first
two smartphones with dedicated Facebook buttons, the
HTC Salsa and ChaCha with 3G 7.2Mbps HSPA, are targeted
to social networkers at moderate price points.
Samsung’s second-generation Galaxy Android tablet,
whose upgrades include dual-core 1GHz processor and
a 10.1-inch touchscreen, will be seen at CTIA featuring
HSPA+ with a theoretical peak download speed of 21Mbps.
Samsung will also show its first 4G LTE-enabled Galaxy
Tab, designed for the Verizon Wireless network with 7-inch
enhanced TFT display with 1,024 by 600 WSVGA resolution.
Huawei’s slimmed-down Ideos S7 Slim tablet with Android
2.2 OS and a new slim smartphone, the Android 2.3-based
Ideos X3, will be shown.
Dealers will also find the first phones with HDMI output
conforming to the MHL (Mobile High-definition Link) standard.
When the phones are connected to future MHL-enabled
HDTVs, the phones will be powered and charged by
the TV, and the phone’s A/V content can be accessed from
the TV’s user interface and remote.
Besides walking the show, dealers will get an opportunity
to sit back and hear what the industry’s leaders think. The
keynote roundtable on day one will feature AT&T Mobility president/CEO Ralph de la Vega, Sprint Nextel CEO Dan
Hesse, T-Mobile USA president Philipp Humm and Verizon
Wireless president/CEO Dan Mead.
The second-day keynote session will feature Light-
Squared chairman/CEO Sanjiv Ahuja on the topic of
mobile data, China Telecom EVP Yang Jie on the world’s
fastest growing wireless market, Ericsson president/CEO
Hans Vestberg on wireless’ role in the networked society,
and Patrick Soon-Shiong, chairman/CEO of the Institute
for Advanced Health. He will outline the changes that
wireless is bringing to health care.