iPhone Popularity Shows Impact On Motorola: ChangeWave

By Amy Gilroy On Aug 20 2007 - 6:00am

Sixteen percent of early adopters who plan to purchase a cellular phone in the next six months say they will buy an iPhone, according to ChangeWave Research.

The research company also found that Motorola is experiencing the strongest impact from iPhone sales, while Research in Motion (RIM) remains unscathed.

ChangeWave focuses on spotting shifts in various markets by regularly surveying a group of IT professionals whose buying habits are considered early trend indicators. More than 3,000 IT professionals participated in the July iPhone study.

In April, before the iPhone launched, 17 percent of those surveyed planned to buy a Motorola cellphone. By July, after the iPhone's launch, that percentage fell to 14 percent. During the same time period, the planned purchase figures rose for both the iPhone (from 13 percent, to 16 percent) and RIM (from 10 percent, to 13 percent).

Also, AT&T's share of planned purchases rose 1 percent and Verizon's dropped by 1 percent, marking the first time in more than a year that Verizon's market share (29 percent) registered a decline. AT&T is the exclusive provider of service for the iPhone.

Finally, of those who had already purchased an iPhone (1 percent of the respondents), 77 percent said they were "very satisfied" with the unit.

"After all the hype and anticipation surrounding the iPhone, our survey results show that Apple's newest device is delivering," ChangeWave said. "No company is bearing the brunt of this transformation more than Motorola."

Early Adopters' Cellular Satisfaction
How satisfied are you with your current cellphone?
Apple iPhoneRIMSanyoLGNokiaSamsungMotorolaPalmSony/Ericsson
Very Satisfied77%50%48%41%39%37%36%34%29%
Somewhat Satisfied15%42%41%48%51%51%49%47%53%
Somewhat Unsatisfied1%7%6%8%10%9%12%16%15%
Very Unsatisfied4%1%4%3%1%3%3%3%3%
Source: ChangeWave © TWICE 2007

Early-Adopter Purchase Intentions
For those of you who plan on purchasing/upgrading to a new cellphone in the next 6 months, which company is the most likely manufacturer of the phone you'll eventually purchase?
Current survey Jul. 07Previous survey Apr. 07Previous survey Jan. 07Previous survey Oct. 06Previous survey Jul. 06
Apple (e.g., iPhone)16%13%6%NaNa
Research In Motion (e.g. Blackberry)13%10%7%6%5%
Palm (e.g., Treo)4%5%4%6%6%
Don't Know/Other/NA28%30%32%26%29%
Source: ChangeWave © TWICE 2007

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