New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Olympus said last week that it will ship the E-520 digital SLR to dealers in July.
The 10-megapixel E-520 replaces the E-510 and sports several enhancements, including a new CCD-shifting image-stabilization system, autofocus live view, the second generation of Olympus' HyperCrystal display technology and face detection.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
The first fruits of the Samsung, Pentax partnership were announced in the form of Samsung's first digital SLR, the GX-1S.
The 6-megapixel camera, based largely on Pentax's existing d-SLR technology, features Schneider optics and will work with both Schneider and Pentax d-SLR lenses. It will ship in a kit with or without a Schneider D-XENON 18mm-55mm lens in March. Pricing was not finalized.
Pentax will bring a pair of new K-series digital SLRs, including its first d-SLR with a live-view mode, and four new compacts to market this spring.
The K20D will replace the K10D and features a new 14-megapixel image sensor developed for Pentax by Samsung. The two firms entered into a d-SLR co-development partnership in 2005.
The K20D offers a 2.7-inch LCD display with 230,000-dot resolution and a live-view mode.
TWICE: What are the drivers for the SLR market in the future? Are new SLR buyers embracing the accessories, the lenses, the flashes, the tripods, the universe of gear that accompanies an SLR? Are they buying into the system concept?
Canon will ship the successor to its high-end EOS-ID Mark II digital SLR this spring, along with its first consumer point-and-shoot still camera to record high-definition video.
The EOS-1D Mark III Digital SLR boasts a number of enhancements, including faster burst speeds, better low light shooting, a live view mode, improved autofocus, more file saving and customization options, dust reduction and a new CMOS sensor.
The incipient price war in the digital SLR category gained momentum as Pentax announced that effective Feb. 2 it would lower the price of its *ist DL digital SLR kit with a 18-55 DA lens from a suggested $799.95 to $599.95.
The *ist DL was introduced in June of 2005 and features a 2.5-inch LCD and 11-point autofocus system.
TWICE:What is your impression of the digital SLR? What impact will it have on the market, particularly high-end, fixed lens models?
Peck: When the Digital Rebel was introduced, it touched off a firestorm of activity between retailers and consumers. I have to relate that back to 1976 when the AE-1 was introduced. It was a model that made photography simple and was very affordable to the consumer at that time.
Olympus rolled out several new digital cameras for its spring lineup, including the first consumer level d-SLR offering a live preview on the LCD. The company also concentrated on bolstering the low-light capabilities of its compact cameras, rolling out a new branded technology called “Bright Capture.”
Olympus announced its second consumer-level digital SLR, the Evolt E-500, which will join the company's existing E-300.
The 8-megapixel E-500 will ship in October with a 3.2x optical zoom (28-90mm/35mm equivalent) lens for an estimated $899.99 ($799.99 without lens).