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San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Nikon unveiled last week its long-rumored D5000, which will stand as the company’s latest affordably priced d-SLR.
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Olympus will ship a pair of EVOLT digital SLRs to dealers this summer along with a new model in its Stylus line.
Both the E-510 and E-410 will be available for less than $1,000 and offer the company's 10-megapixel Live MOS image sensor, 2.5-inch Live View LCD with a 170-degree viewing angle and Olympus' supersonic wave filter dust-reduction system. They also incorporate the firm's TruePic III processor and are compatible with 4/3 standard lenses and accessories.
Olympus said last week that it will ship the E-520 digital SLR to dealers in July.
The 10-megapixel E-520 replaces the E-510 and sports several enhancements, including a new CCD-shifting image-stabilization system, autofocus live view, the second generation of Olympus' HyperCrystal display technology and face detection.
Sony got the promotional ball rolling for its forthcoming digital SLR with the announcement of a new sub-brand in its digital camera lineup.
The d-SLR will be branded alpha (signified by the Greek symbol) for "beginning" and "essential," the company said. The camera and related accessories are expected to launch this summer.
While galloping megapixels continue to define the race in the consumer digital camera market, a mini price war is being waged by vendors looking to bring advanced digital SLRs to mainstream price points. Simultaneously, high-end vendors will continue to court the pros with premium-priced, high performance models.
Pentax unveiled a new weather-resistant digital SLR and an ultra-slim point-and-shoot, last week.
The 10-megapixel K10D will fill out the top of the company's d-SLR line, which includes the K100 and K110, all of which retail for less than $1,000.
The K10D offers a proprietary Shake Reduction (SR) system and a weather- resistant body with 72 seals to protect the camera from dust and moisture.
The competition for the high-end digital camera user intensified as Nikon introduced its second sub-$1,000 digital SLR, the D50, and an upgrade for its D70 — the D70s.
Priced at an estimated $899.99 with lens, the 6-megapixel D50 will ship in June. It features a 2-inch LCD screen, a start-up time of 0.2 seconds, and a continuous shooting mode of 2.5 frames per second for up to 137 photos in JPEG normal mode. The D50 can simultaneously capture RAW and JPEG images.
Nikon announced the successor to its D2X midrange d-SLR.
The new 10-megapixel D200 is geared toward professionals and indulgent amateurs. It will ship in December for an estimated selling price of $1,699.95
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