By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Olathe, Kan. — Garmin International said Thursday it has signed on with Burton Snowboards as the official action sports camera sponsor the 32nd annual U.S. Open Snowboarding Championships.
The event, which will be presented by Mini at Vail Mountain in Vail, Colo., March 3-8, will feature a Garmin tent in the Sponsor Village at the base of Golden Peak, in the heart of Vail.
The on-site Garmin team will offer a “Try Before You Buy” program, where attendees can test out a Virb Elite camera for a few runs on the slopes.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Wayne, N.J. – JVC recently announced a series of promotional activities planned to support its lines of “quad-proof” (water, shock, dust, cold) Adixxion and Everio camcorders.
Promotional activities will include a providing Adixxion cameras for activies with K2 Sports, a TV sponsorship targeting outdoor enthusiasts, providing cameras to an AirBnB-sponosored film, and participation in one of the country’s largest snow sports trade shows, the company said.
CES 2014 Las Vegas – Panasonic is showing its continued commitment to the digital camcorder category by unveiling five models highlighted by a Full HD “Twin Camera” that enables shooting picture-in-picture videos.
The models include the: W850, V750, V550, V250 and V130 camcorders, the first four of which include a new Baby Monitor feature that enables monitoring a sleeping baby in another room through a connection to a smartphone.
Pricing and availability will be announced late.
Wayne, N.J. — JVC unveiled Tuesday the second model in its Adixxion action video camera line — the GC-XA2.
The new model, which ships later this month at a $300 suggested retail, improves on the GC-XA1 by adding a brighter and wider-angle optical lens, improved image stabilization, a higher-resolution LCD monitor with auto off and auto brightness functions, a higher-resolution image sensor, a higher audio bit rate and better noise reduction, the company said.
New York — The Tiffen Company is demonstrating at CE Week Line Shows this week a new one-handed Steadicam Curve to smooth out handheld video shots taken by the diminutive GoPro Hero action video cameras.
It also debuted a powerful handheld LED movie lamp.
Tiffen said the Curve, which will be available this summer at a $100 suggested retail, is a stealth camera-stabilizing system engineered for easy one-hand video shooting.
Wayne, N.J. — JVC said Friday it has teamed up with the American Power Boat Association (APBA) to make the JVC Adixxion action video camera “the official multimedia provider” to the powerboat racing organization.
The two-year sponsorship, which kicks off this week, includes JVC on-site participation at APBA events and exposure for the brand on the APBA website and in the organization’s magazine and social media outlets.
Ridgefield Park, N.J. – Polaroid has been named the official action sports camera sponsor of the 2013 King of Wake wakeboarding series.
King of Wake draws the sport’s most prestigious contestants from around the world into a season-long points chase to determine the ultimate champion.
The King of Wake series will make eight stops throughout the United States, commencing in Orlando in April and ending in August in Grand Rapids, Mich.
Ridgefield Park, N.J. — The Polaroid brand has expanded with the addition of the value-priced XS80 mountable HD action video camera.
The XS80 ($130 suggested retail), which is manufactured and sold by Polaroid licensee C&A Licensing, allows consumers to capture action and point-of-view shots in extreme weather conditions.
The camera has the ability to take 1080p video at 30 fps, and it can be mounted to record action while biking, surfing, mountain climbing or any other outdoor activity.
Tualatin, Ore. — Oregon Scientific introduced this week the ATC Chameleon action video camera.
The ATC Chameleon features two built-in lenses that can shoot two videos simultaneously, capturing footage from a first-hand perspective as well as the action ahead.
The ATC Chameleon (available now at a $200 suggested retail) is billed as a hands-free camera has two adjustable, built-in wide angle lenses, allowing users to shoot two videos simultaneously and in sync.
Wayne, N.J. — JVC said Monday it is using a team of professional athletes to capture action video clips using its Adixxion line for use in an online and social-media promotion.
JVC said it recently expanded its roster of athletes, which it called “action sports partners,” to help promote the Adixxion series.