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Ridgefield Park, N.J. – Polaroid has been named the official action sports camera sponsor of the 2013 King of Wake wakeboarding series.
King of Wake draws the sport’s most prestigious contestants from around the world into a season-long points chase to determine the ultimate champion.
The King of Wake series will make eight stops throughout the United States, commencing in Orlando in April and ending in August in Grand Rapids, Mich.
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Ridgefield Park, N.J. — The Polaroid brand has expanded with the addition of the value-priced XS80 mountable HD action video camera.
The XS80 ($130 suggested retail), which is manufactured and sold by Polaroid licensee C&A Licensing, allows consumers to capture action and point-of-view shots in extreme weather conditions.
The camera has the ability to take 1080p video at 30 fps, and it can be mounted to record action while biking, surfing, mountain climbing or any other outdoor activity.
Tualatin, Ore. — Oregon Scientific introduced this week the ATC Chameleon action video camera.
The ATC Chameleon features two built-in lenses that can shoot two videos simultaneously, capturing footage from a first-hand perspective as well as the action ahead.
The ATC Chameleon (available now at a $200 suggested retail) is billed as a hands-free camera has two adjustable, built-in wide angle lenses, allowing users to shoot two videos simultaneously and in sync.
Wayne, N.J. — JVC said Monday it is using a team of professional athletes to capture action video clips using its Adixxion line for use in an online and social-media promotion.
JVC said it recently expanded its roster of athletes, which it called “action sports partners,” to help promote the Adixxion series.
Chino, Calif. — Genius unveiled Tuesday its DVR-FHD560 FullHD vehicle recorder with a wide-angle lens intended to make video logs while driving to offer reliable evidence in the case of unforeseen accidents.
The 1080p vehicle recorder has a wide 128-degree viewing angle to capture the whole road, and can rotate 180 degrees to let drivers easily record traffic on either side of the vehicle.
London — Drift Innovation introduced Tuesday its Drift HD Ghost “intuitive action video camera” with two-way LED remote control.
The $399 suggested retail go-anywhere camera is available direct from the Drift Innovation website and B&H Photo. It features an on/off indicator light, video recording/tagging capabilities in continuous loop mode, and integrated 2-inch Gorilla Glass LCD screen.
San Francisco – GoPro unveiled Tuesday its GoPro Hero3 next-generation action video camera, billed as its smallest and fastest to date.
The GoPro camera, which will be sold in three configurations, will ship to retailers on Oct. 22.
It is said to be 30 percent smaller and 25 percent lighter than the Hero2 and packs twice the power.
Seattle — Action video camera resource Contour followed up the recent launch of its Contour +2 camera by unveiling Tuesday its next-generation entry model, the Contour ROAM2, and by announcing a new relationship with Best Buy, which will carry its cameras in stores across the country.
Like the Contour +2, the Contour ROAM2 ($199 suggested retail) is targeting action-seekers looking for new ways of capturing their outdoor point-of-view adventures in style.
Sunnyvale, Calif. – Action-video camera maker Looxcie recently introduced a new line of wearable video cameras newly supporting FullHD 1080p video capture and Wi-Fi connectivity.
The Looxcie HD upgrades the company’s previous 480p entries with 1080p HD capability and adds Wi-Fi connectivity for Android or iOS devices instead of the previous Bluetooth.
Cologne, Germany — In addition to the earlier announcement of new Polaroid digital cameras from brand licensee Sakar, another brand licensee — C&A Marketing — used Photokina this week to unveil its line of Polaroid action video cameras.
Product attributes of the Polaroid X sports video cameras include a waterproof design, low-light capabilities and a sleek, lightweight form factor, all aimed at taking the best point-of-view shots for the action.
The company is also providing a variety of mount options that come standard with each model.
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