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San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Douglasville, Ga. — Omega Research and Development Technologies announced its latest OmegLink OL-RS plug-and-play remote-start kits for select BMW, Mini and Mercedes-Benz vehicles.
The kits are designed to integrate to the vehicle’s factory data bus system, preventing consumers from needing to pay for additional key fobs.
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Vista, Calif. — Directed has begun shipping its Passive Keyless Entry device, first shown as a prototype at last year’s International CES.
The PKE ($199 suggested retail) uses RF technology to let users lock and unlock their vehicles without pressing a button. According to Directed, the PKE is compatible with “virtually any vehicle.” When used in conjunction with the company’s security systems, users can arm and disarm their vehicles as well.
Vista, Calif. – Directed Electronics has integrated its Viper SmartStart app with the iPhone’s Siri voice-command system, enabling users to start their vehicle and lock or unlock the vehicle’s doors by speaking into their iPhone.
The app is the industry’s first remote-start app to integrate with Siri, the company said.
The 3.0.1 update of the company’s SmartStart app also enables users to launch the app by saying the works “Smart Start.”
The 50 series feature nine kits, eight of which can serve as a remote starter or a security system. Features include compatibility with the company’s Weblink system, low current “motorcycle/trailer” mode, and dual independent data ports for supporting two plug-in accessories.
Shipping is scheduled to begin late next month. Pricing was not available.
SKUs and features are as follows:
The iPod is now a key component of car audio, but as new generations of iPods keep arriving, they pose some challenges in working with older (legacy) head units — even those designed to be iPod compatible.
Apple's newest iPods, introduced earlier this month, cannot be charged by the old FireWire cables found on many head units. Another glitch is that the newer iPods cannot pass through video.
Promotions that Work is a new marketing company lead by former Rockford manager Rob Wempe that focuses on helping retailers run “hyper” promotions with large prize giveaways for a minimal investment.
The promotions are affordable to both small and large stores, as they are backed by insurance underwriting, said Wempe, who is president of the startup and was formerly national sales manager at Rockford.
Rockford Fosgate is shipping its first powered car subwoofer.
The “Overload” is a 300-watt RMS unit with a 12-inch subwoofer that offers more output than most powered car subwoofers, said David Slepak, Rockford's new senior marketing manager who was formerly in Rockford's OEM division. He claimed most powered subwoofers deliver 100 watts RMS or 300 watts max.
The Overload has an injection-molded ABS composite rigid box and high- and low-level inputs at a suggested retail of $799.
Pioneer is offering retailers a promotion that reduces the street price of the AVIC-U310BT CD/navigation car radio — already a price leader among top brands in the category — to $500 from $600 for a limited time, said its retailers.
Pioneer denied it cut the price of its AVIC-U310BT, but said, “However, as you're aware, Pioneer regularly communicates special programs with its dealers that are then up to their discretion to make public to their customers.
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