By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Las Vegas — Escort will debut limited-edition versions of its flagship Passport Max radar and laser detector at CES Unveiled this Sunday.
The windshield-mounted detector will be offered in four new case covers and color schemes: Glossy Black, Brilliant Blue, Burled Wood and Carbon Fiber. Suggested retail is $599.
Escort first launched its flagship detector in the spring.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Chicago — Cobra Electronics has updated its iRadar alert-sharing app, now in its fourth year of existence.
Version 4.0 of the iRadar app brings enhancements to the mapping features, including a new rotating map and an automatic zoom feature. Drivers will be able to see alert locations well before getting to them, the company said, and they can now rotate, tilt and pan the map freely to view at any angle.
West Chester, Ohio — Escort will host a Susan G. Komen formal donation event tomorrow, Oct. 29, raised with the proceeds from its limited-edition pink radar detector.
Donations for the campaign were collected as a dedicated part of the proceeds from Escort’s Passport 9500ix Susan G. Komen for the Cure windshield-mount radar detector. The detector, which featured a white and pink design, was in direct support of the Susan G. Komen and the national October Breast Cancer Awareness month, Escort said.
Chicago — Cobra Electronics has begun shipping its smallest radar detectors, the updated SPX line.
The line consists of three models. The flagship SPX 7800BT makes use of the company’s iRadar alert-sharing community, and also features Aura speed and red-light camera notifications, verified user-reported alerts of upcoming live police locations, and other real-time traffic threat information via a paired smartphone.
Bentonville, Ark. — Radar-detector maker Whistler Group announced it is entering the radio scanner market.
The company has purchased the intellectual property of GRE America, and said it plans to launch a line of scanners under the Whistler brand in the first quarter.
The Whistler line will include handheld and desktop/mobile digital scanners with a full keyboard, a handheld scanner with a built-in U.S. and Canada database, and two VHF/UHF non-trunking scanners.
West Chester, Ohio — Escort held an official ribbon-cutting event for its new factory showroom late last month.
The new showroom features video monitors, technology explanations for Escort’s radar detectors, and interactive displays with iPad and Android controls.
West Chester Trustee George Lang congratulated Escort president and CEO John Larson at the event, which was also attended by other local VIPs. The showroom is located at 5440 West Chester Road, West Chester, Ohio 45069.
Click the picture below to see a video of the event:
Las Vegas — Cobra Electronics will travel to International CES next week with an expanded offering of radar detectors, including what it’s calling the first under-the-hood radar/laser/camera detector to use a Bluetooth connection to a smartphone.
The iRadar S-series under-the-hood detector connects to Cobra’s free iRadar app, providing access to the crowd-sourcing iRadar Community.
Chicago — Cobra Electronics reported lower net income and sales during the third quarter, ended Sept. 30.
Net income was $564,000, compared with $1.4 million year on year. Operating income was $304,000 for the current quarter, compared with $2.3 million in the same quarter last year.
Lower profits reflected a drop in net sales to $27.7 million from $34.5 million and a gross margin of 28.1 percent, compared with 29.9 percent in the prior-year period.